Curled or Straight? BLUEPRINT.

Curled or Straight?



Jackie and Denise don’t need to be as service-minded as ”white hairdressers”. Why not?


Because the women that come to the salon aren’t your regular customers, they are desperate to get their hair done because of the ideal and standards of the “White man”. The hairdressers don’t need to make tea, give their “customers” flattering comments or small-talk to get people to come to their salon. The women enter the salon on their own without encouragement, for they feel the need to change themselves to live up to the ideals of the “White man”.



Why are some of the customers at P.K.’s in pain?


Because of the horrible methods that the hairdressers need to use to be able to get the customers hair straight. They use hot combs, ammonia and even fire to straighten it. For example, when using ammonia the scalp needs dirt for protection against the powerful chemical.  The fact that you need to protect your scalp shows how dangerous the use of ammonia on your hair and scalp is. Hot combs and fire… I guess I don’t have to say anything about it, I think you can figure out the result for yourselves.


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